• 5.0 ★ from 9 readers
  • Certified Associate Financial Planner (RFP Philippines)
  • Publisher of nearly 400 authors
  • In print since 2012

Almost is the Same as Never | Erlwin & Ayo Abanggan

Almost is the Same as Never

You cannot go back and start a new beginning. But you can start today and make a new ending.

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5.0 ★ from 9 readers · By Erlwin S. Abanggan and Ayo Gutierrez

Almost is the Same as Never — book cover, by Erlwin Abanggan and Ayo Gutierrez - Abanggan
02 — At a glance

The book at a glance

A practical book about why the near-miss is the same as never — written by a financial planner and a publisher who have spent more than a decade saying it out loud.

Authors
Erlwin S. Abanggan & Ayo Gutierrez
First published
2012
Format
Paperback, Kindle
Paperback
from $11.99
Rating
5.0 ★ · 9 ratings
Where to buy
Amazon · National Bookstore · Powerbooks (nationwide, PH)
03 — What it says

What this book actually says

Almost is the same as never. Not similar. Not close. The same.

The near-miss is not progress toward the thing. It is the thing, unhad. The comfortable story — I'm almost there — is not a comfort. It is the mechanism that keeps you stuck.

The book does not ask you to feel better. It asks you to act.

The goal is creation, not yet perfection. What's important is you get started today.

— from the book's own description

Read the full argument →

04 — Why it's different

Why this isn't another motivational book

It treats almost as loss

The category celebrates the near-miss. "You're getting closer." "Keep going." This book names it as the thing it actually is: the result, unhad. That is the harder, more honest, more memorable position — and it is the entire reason the title works as a principle and not a slogan.

It is written by two authors, not one

Erlwin S. Abanggan is a Certified Associate Financial Planner (RFP Philippines) and a Senior Marketing Director at International Marketing Group, who has spoken to Filipino audiences in Dubai, Oslo, Barcelona, Auckland, Jeddah, Canada, Qatar, Macau, Singapore and Taiwan. Ayo Gutierrez is a publisher who has released nearly 400 authors through GMGA Publishing, a TV host, a poet, and a writing teacher. Two authors, two kinds of authority, one book.

It has been in print since 2012

The oldest review of this book is dated September 2012. It has been read, argued with, and re-published since. Most books in this category do not survive eighteen months. This one has survived a decade and a half.

05 — What it costs

What almost actually costs

"Almost" does not feel like losing. That is the problem.

  • The almost-finished thing does not pay you.
  • The almost-started thing does not exist yet.
  • The almost-said thing was never heard.

The book's answer is not encouragement. It is a question: what if today is really your last day on earth?

06 — Is it for you

Who this is for — and who it isn't

This is for you if:

  • You already know what you have been putting off.
  • You have read other motivational books and they did not stick.
  • You want to be told the truth, not told you're wonderful.
  • You are ready to act today, not "when things calm down."

This is not for you if:

  • You want comfort. The book does not offer it.
  • You want a perfect book. It was reviewed in 2012 as having typos, and we would rather you know that now.
  • You want a system with twelve steps. It has one instruction: start today.
  • You are looking for a gift that flatters. This is not that.

Still not sure? See common questions →

07 — Who wrote it

About Erlwin and Ayo

Two authors. A financial planner who has spoken on four continents, and a publisher who has released nearly 400 writers.

Erlwin S. Abanggan

Certified Associate Financial Planner · Senior Marketing Director

Has built and spoken across four continents, from Dubai to Auckland. Teaches financial literacy and leadership.

Ayo Gutierrez

Publisher · Poet · TV Host

Founder of GMGA Publishing. Has released nearly 400 authors and several bestselling poetry collections.

Full biographies →

08 — What's inside

What's inside

Fourteen years of the same argument, said more than one way — because one way was not enough to make it land.

The near-miss
Why "almost" is not progress — and why treating it as progress is the mechanism that keeps you stuck.
Time
What "your time is running out" actually means, when it stops being a metaphor and starts being arithmetic.
Regret
The specific regret that comes from almost — and why it is worse than the regret that comes from failure.
Action
Why starting today is the only move available, and why "soon" is not a plan.
Success, happiness, wealth
Why obtaining them is possible for those who make them so — and why that phrasing matters.
09 — Reader voices

What readers say

Nine ratings. Seven written reviews. One of them is three stars, and we are not going to hide it.

★★★☆☆ Reviewed in the United States on September 1, 2012 · Kindle · Verified Purchase

Good Thoughts

"This book has some great thoughts and stories. I would have rated it higher if it had been edited. If you can overlook the wrong word being used or typos, it's definitely worth reading."

— Pick A Good Book
We are not going to argue with that review. The book says the goal is creation, not perfection. A perfect book about imperfection would be a contradiction. What we will point out is that this review is dated September 2012 — and this reader still told you to read it.
★★★★★ Reviewed in the United States on July 3, 2012 · Kindle

Amazing content!

"Honestly it only took me less than 2 hours to read the entire book! And it is amazing. Almost achieving something is really the same as not achieving it. I call my self an INCURABLE OPTIMIST and if you are like me, an optimist, then this book is for you too!"

— bo4610
★★★★★ Reviewed in the United States on February 11, 2020 · Verified Purchase

If you keep putting things off

"Easy, digestible read. WILL MAKE YOU want to TAKE ACTION even without having read the whole book yet."

— Anab
★★★★★ Reviewed in the United States on February 12, 2020 · Verified Purchase

Great book!

"2 thumbs up!!"

— Rey S. Batomalague
★★★★★ Reviewed in the United States on February 11, 2020 · Paperback

Life changing!

"I am spellbound by this book! It's an eye opener to the possibilities that we have everyday. I was feeling so down & depressed & this book gave me a whole new perspective on life! Thank you to the author! It's a great read!"

— Alli M Pili
★★★★★ Reviewed in the United States on July 7, 2020

You Can Do It!

"Is life passing you by while you dither? This book will help you start doing those things that you have been dreaming of and considering unreachable. A guide to a 'can do' life."

— author of The Inheritance
★★★★★ Reviewed in the United States on June 9, 2020 · Paperback · Verified Purchase

Good book!

"Very motivational"

— Jaen L.

Reviews reproduced verbatim from the book's Amazon listing.

10 — Formats and pricing

Formats and pricing

Paperback from $11.99. Kindle available. Ships worldwide.

Paperback
Ships to the Philippines and worldwide · Also stocked at National Bookstore and Powerbooks nationwide
from $11.99
Kindle
Instant delivery · Read on any Kindle app or device
View on Amazon
Title
Almost is the Same as Never: Your Time is Running Out
Authors
Erlwin S. Abanggan & Ayo Gutierrez
First published
2012
ISBN-10
1653790709
Page count
—
Publisher
GMGA Publishing
Get the Book

Paperback from $11.99 · Ships worldwide · No account needed to buy

11 — If it doesn't land

If it doesn't land

Buy it through Amazon and you are covered by their standard return policy. If the book does not move you, you are not stuck with it.

We are not going to invent a guarantee we cannot honor. What we will say is this: the book has been read since 2012 by people who were stuck, and one of them wrote that it gave them "a whole new perspective on life." If it does not do that for you, return it.

12 — Questions

Frequently asked questions

The six questions readers ask before they buy.

What is the book actually about?

It argues that "almost" — the near-miss, the almost-finished, the almost-started — is functionally the same as "never." It is a practical book about acting today instead of soon.

Who wrote it?

Erlwin S. Abanggan, a Certified Associate Financial Planner (RFP Philippines) and Senior Marketing Director at IMG, and Ayo Gutierrez, a publisher who has released nearly 400 authors through GMGA Publishing. They are married.

Is it religious or spiritual?

No. It references The Secret in its own description, but the argument is practical, not spiritual.

How long does it take to read?

One reviewer finished it in under two hours. It is short by design.

I saw a review that mentions typos. Should I worry?

That review is real and we kept it on this page. It is dated 2012. The book has been revised since — the Second Edition exists — and the same reviewer still wrote "it's definitely worth reading." A perfect book about imperfection would be a contradiction.

Where can I buy it?

Amazon, and at National Bookstore and Powerbooks nationwide in the Philippines.

Still have questions? Read the full FAQ →

Your time is running out.

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14 — Also by these authors

Also by these authors

Seven more books, the same argument, from different angles.

  • Almost is the Same as Never: Second Edition Erlwin S. Abanggan & Ayo Gutierrez
  • Chooseday: Life is a Matter of Choice Ayo Gutierrez
  • Buy 1 Fake 1 Erlwin S. Abanggan & Ayo Gutierrez
  • Evocare: A Collection of Tanka Ayo Gutierrez
  • Bards from the Far East: Anthology of Haiku and Kindred Verses Ayo Gutierrez
  • Chiaroscuro: Poetry Translated into French, Italian and Spanish Ayo Gutierrez
  • YEARNINGS Ayo Gutierrez

Why the title is the whole argument →

Why almost

Why almost is the same as never

Because "almost" is not a stage on the way to the result. It is the result, unhad.

The phrase sounds like a paradox. It is not. It is an accounting.

The thing you almost did is not in the world. The thing you almost said was not heard. The thing you almost finished does not exist in any form that anyone — including you — can use. "Almost" is the language we borrow to describe the outcome we did not get, in words that sound like we got somewhere.

This page exists to make that accounting visible. Not to argue with you. Not to motivate you. To state the arithmetic.

What "almost" actually means

Almost is the word we use to describe the thing we did not do, in language that sounds like we did something.

Consider the sentence "I almost finished the report." The verb is finished. The tense is past. The grammar is the grammar of completion. And yet the report is not finished. The sentence describes an absence using the vocabulary of presence.

This is not a quirk of English. It is a universal defense mechanism. Every language has a way of letting the speaker hold two contradictory ideas at once: I did not do it and I am a person who does things. "Almost" is the word that holds them together.

The problem is not the word. The problem is that the word works. It protects you from the discomfort of the actual accounting. It lets you keep the identity of someone in motion while remaining exactly where you were. The relief is real. The progress is not.

When you say "I'm almost there," what you are actually saying is: I have not arrived, and I would rather not sit with that. The word buys you a moment of peace. It costs you the thing you were trying to finish.

What "never" actually means

Never is not a dramatic word. It is an accurate one.

"Never" sounds like an exaggeration. It sounds like the language of someone being hard on themselves, or someone being hard on someone else. It sounds like a curse.

It is not. "Never" is the plain description of a thing that did not happen. If you did not finish the report, then the report is not finished. If you do not start the book, then the book does not exist. If you do not say the thing, the thing was not said. There is no softer word for this that is also true.

The reason "never" feels harsh is that it removes the middle ground that "almost" pretends to occupy. There is no middle ground. The middle ground is a linguistic artifact — a comfort word — not a place where anything actually lives.

Which means the gap between almost and never is zero. They describe the same state. The only difference is how the state feels to the person describing it.

Why the difference matters

If almost and never are the same, then "I'm almost there" is not encouragement. It is a warning.

The motivational category tells you to celebrate the near-miss. "Look how far you've come." "You're almost there." "Keep going." This is not always wrong — sometimes it is the accurate description of a project genuinely in progress, with a real next step and a real calendar date. But the near-miss is only progress if it is *on the way* to the result. If it has become a place you live, it is not progress. It is the outcome, wearing a costume.

The tell is simple. Ask yourself: what is the next specific thing I will do, and when will I do it? If you have a specific answer with a real date, you are in progress. If your answer is "soon," "when things calm down," "once I figure out the right approach," you are not in progress. You are almost. Which is the same as never.

This is uncomfortable to read. It is supposed to be. Comfort is the mechanism that has been keeping the unfinished thing unfinished. The book's whole argument is that the comfort is the trap.

What to do about it

One instruction, five concrete ways to obey it: start today. Not soon. Today.

  1. 01
    Name the thing you have been almost-doing. Say it out loud in one sentence. Not the category. The specific thing. "I almost wrote the book" is not the answer. "I have not written chapter three" is.
  2. 02
    Identify the smallest possible first move. Not the plan. Not the strategy. The first action — something you could do in under fifteen minutes, today. A sentence. A phone call. A single line of code.
  3. 03
    Do it before the end of today. Not tomorrow. Not after the current thing. Today. The point is not the action's size. The point is breaking the pattern that almost is a place where things can live.
  4. 04
    Accept that the first version will be bad. The book's own line: the goal is creation, not yet perfection. The first draft is supposed to be rough. The first version is supposed to be wrong. The point is to move from "nothing" to "something," because "something" can be improved and "nothing" cannot.
  5. 05
    Do not wait for the right time. There is no right time. There is only the time you have, and the thing you do with it. The subtitle of the book is not a metaphor — your time is running out is the arithmetic of every day you spend waiting for a better day.

Questions about the principle

Is "almost" ever actually progress?

Yes — when it is on the way to a specific, dated next step. If you can name the next concrete action and when you will take it, you are in progress. If the answer is "soon" or "when things calm down," you are not. The test is whether the near-miss has a calendar attached to it.

Isn't this just a hard version of "don't procrastinate"?

No. Procrastination advice tells you to start. This argument tells you to stop calling it progress when you have not. The two are different. You can procrastinate on something you have stopped pretending to be close to finishing — that is a different problem, and it is easier to solve because you are no longer defending the near-miss.

What about things that genuinely take years?

Long projects are fine. Almost does not apply to a project with a real next step. It applies to the state where the next step does not exist and has not existed for a while. If the work is genuinely moving — with dated milestones and visible output — you are not almost. You are in it. That is the correct state to be in.

Does this apply to small things, or only to big ones?

Both. The mechanism is the same at every scale. The unsent message, the unstarted draft, the un-booked flight, the unwritten book — each one has an "almost" you can hide behind, and each one resolves into a "never" if you keep hiding. The size of the thing does not change the arithmetic.

What if I have failed at the thing before?

Failure is a result. Almost is the absence of a result. They are not the same, and failure is not the failure mode this argument is about. If you tried and it did not work, you learned something and you can adjust. If you never tried, you have nothing to adjust and nothing to learn. That is a worse state, even though it hurts less.

What is the single most important thing on this page?

The line from the book: you cannot go back and start a new beginning, but you can start today and make a new ending. Everything else on this page is an explanation of why that line is the correct response to the arithmetic. The line is the action. The rest is context.

The book is the argument, in full.

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The authors

Erlwin S. Abanggan and Ayo Gutierrez

A financial planner and a publisher. Married. Co-authors of seven books, including this one.

They met, they wrote, and they have spent more than a decade saying the same thing from two different angles. Erlwin explains it to audiences of financial professionals. Ayo explains it to writers and readers. The argument is the same. The rooms are different.

Portrait of Erlwin S. Abanggan

Erlwin S. Abanggan

Certified Associate Financial Planner · Senior Marketing Director

Erlwin is a Certified Associate Financial Planner by RFP Philippines and a Senior Marketing Director at IMG (International Marketing Group). His work is financial literacy — teaching people how money actually behaves, and how their decisions about it compound or don't.

He has built teams in Dubai, Oslo, Barcelona, Auckland, Jeddah, Canada, Qatar, Macau, Singapore, and Taiwan. His message travels because it is simple: success, happiness, and wealth are possible for those who make them so — which is a statement about action, not about luck.

He is a member of The Queen City Toastmasters Club and speaks publicly on leadership, financial planning, and the discipline of finishing what you start. His books — Almost is the Same as Never and Buy 1 Fake 1 — are sold at National Bookstore and Powerbooks nationwide in the Philippines.

Credentials

  • Certified Associate Financial Planner — RFP Philippines
  • Senior Marketing Director — IMG (International Marketing Group)
  • Public speaker — Dubai, Oslo, Barcelona, Auckland, Jeddah, Canada, Qatar, Macau, Singapore, Taiwan
  • Member — The Queen City Toastmasters Club
  • Author — Almost is the Same as Never
  • Co-author — Buy 1 Fake 1
  • Distributed nationwide — National Bookstore, Powerbooks
Portrait of Ayo Gutierrez

Ayo Gutierrez

Publisher · Poet · TV Host · Professional Speaker

Ayo is a writer, editor, publisher, TV personality, and professional speaker. She is the author and co-author of several bestselling poetry collections — Evocare: A Collection of Tanka, Bards from the Far East: Anthology of Haiku and Kindred Verses, Chiaroscuro: Poetry Translated into French, Italian and Spanish, and YEARNINGS — and she is the co-author of Almost is the Same as Never: Second Edition and Chooseday: Life is a Matter of Choice.

As a publisher, she has released nearly 400 local and international authors under her online publishing platform, GMGA Publishing. She studied Communication Arts at De La Salle University and is pursuing further studies at Brigham Young University.

She was the main host of Travel Art TV on One Media TV 44 (formerly GNN TV 44). Her love-story episode on Maalaala Mo Kaya — "Destined to Love You," starring McCoy De Leon and Maris Racal and directed by Barry Gonzales — aired in May 2019 and became one of the show's most-loved episodes of all time. It trended on Twitter during its original broadcast.

Work & affiliations

  • Founder and publisher — GMGA Publishing (nearly 400 authors)
  • Author — Evocare, Bards from the Far East, Chiaroscuro, YEARNINGS
  • Co-author — Almost is the Same as Never: Second Edition, Chooseday: Life is a Matter of Choice
  • Former main host — Travel Art TV (One Media TV 44, formerly GNN TV 44)
  • Communication Arts — De La Salle University
  • Further studies — Brigham Young University
  • Welfare and Self-Reliance Services Manager — Visayas Region (2014–present)
  • President — City of Angeles Toastmasters Club (2022–2023)
  • Charter President — Pinoy Writers Toastmasters Club
  • Featured on Maalaala Mo Kaya — "Destined to Love You" (May 2019)

Together

Two careers, one argument. They have been building it for more than a decade — from opposite sides of the same idea.

Erlwin's work is about money and the decisions that make it work. Ayo's work is about writing and the discipline that makes a book exist. These are the same argument in two languages. Money is a decision you make or don't. A book is a manuscript you finish or almost finish. Both are the arithmetic of "almost," applied to a different material.

They wrote Almost is the Same as Never together, and they wrote its Second Edition together. They also co-authored Buy 1 Fake 1. Their books are available at National Bookstore and Powerbooks nationwide in the Philippines, and through Amazon internationally.

The line that closes their book is the line that names the whole project: you cannot go back and start a new beginning, but you can start today and make a new ending. That is what they are offering. Not a system. Not a formula. A sentence that is true, and an invitation to act on it.

Read the book they wrote together.

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FAQ

Frequently asked questions

Questions about GMGA Publishing, speaking engagements, the other books, and how to reach the authors.

What is GMGA Publishing?

GMGA Publishing is the publishing platform founded by Ayo Gutierrez. It has released nearly 400 local and international authors.

Are the authors available to speak?

Yes. Erlwin S. Abanggan speaks internationally on financial literacy and leadership, and Ayo Gutierrez speaks on writing, publishing, and communication. Inquiries go to gmgapublishing@gmail.com.

Are the other books available on Amazon?

Yes. Almost is the Same as Never: Second Edition, Chooseday: Life is a Matter of Choice, and Buy 1 Fake 1 are available on Amazon, along with Ayo Gutierrez's poetry collections.

Is there a bulk or gift option?

For bulk orders and gift copies, contact gmgapublishing@gmail.com.

How do I contact the authors?

Email gmgapublishing@gmail.com, or use the contact form on this site.

Is the book available in Filipino?

The book is published in English. For translation inquiries, contact GMGA Publishing.

What is the Second Edition?

The Second Edition is a revised release of Almost is the Same as Never. The original was first published in 2012.

How do I submit a manuscript to GMGA Publishing?

Submissions go to gmgapublishing@gmail.com, or through the enrollment pages at inkyourlegacy.com.

Ready to read it?

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Contact

Contact

For speaking engagements, publishing inquiries, or questions about the book.

Or email directly: gmgapublishing@gmail.com

ALMOST IS THE SAME AS NEVER

— Erlwin S. Abanggan and Ayo Gutierrez

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